The real estate branch of Grupo Peñarroya overhauls its image

A quarter of a century can feel like either a very long or short time, depending on the quality of work undertaken. In the case of La Reserva de Marbella, a little bit of both applies: satisfaction with the good work done during this 25-year period and the need to refresh and avoid becoming stagnant on the way.

Grupo Peñarroya is amongst the companies that have most committed to economic and tourism development on the Costa del Sol through its residential complex, La Reserva de Marbella. The complex recreates a natural paradise in which plant biodiversity produces the ideal microclimate for well-being and relaxation.

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One of the issues that we were most concerned with during the financial crisis

After 25 years in operation, the Group has decided to give renewed impetus to its real-estate business, promoting a comprehensive overhaul of its corporate image: modernisation of its facilities, a new brand image, a new website and new business strategies. This new approach is not just superficial, it runs much deeper, which can be seen in its new commitment to clients..

In this respect, Grupo Peñarroya has designed new business formats in response to the financial crisis. At a time when obtaining a bank loan is practically impossible, La Reserva de Marbella offers immediate solutions: a new financing model with no need to provide a wage slip or bank guarantee. ”One of the issues that we were most concerned with during the financial crisis” states Federico Sánchez, Director of La Reserva de Marbella “was making a different financing model available to anybody interested in purchasing a property, by means of which they need not worry about whether the bank would grant them a mortgage or not. We have wanted to make it easy for them. We offer them financing without asking for wage slips or a bank guarantee, in other words, bureaucracy-free. They just have to pay a deposit and monthly quotas.”

Confidence in clients represents just another form of added value at the real-estate company. Furthermore, significant discounts and new holiday packages for both short- and long-term rentals are available, with collaboration agreements in place with different leisure companies. Because 25 is nothing but a number if you are committed to continuous development, and La Reserva de Marbella is well on its way to celebrating another 25 years of service.