Holiday World will remain open in winter

La Opinión de Málaga. Thursday 26 September 2016

Cristóbal Peñarroya’s hotel resort is breaking with the seasonal nature of the business by making a strong international commitment and diversifying into sport and health tourism

The Holiday World hotel resort has announced that it will remain open throughout the winter, thanks to sales work that it has been developing over several years.

Cristóbal Peñarroya’s hotel resort has for several years been working on selling to new markets and sectors that will allow it to extend its opening schedule and remain open during the winter months.

During this time of year, most hotels on the Costa del Sol are forced to close up short due to low occupancy rates resulting from the seasonal nature of the tourism business, but Holiday World has been able to break with this trend thanks to its major international commitment and diversification into innovative sectors, according to information provided by sources inside the establishment.

These new markets are mainly made up of tourists from central and northern Europe, and of the sport and health sectors who, thanks to the resort’s location and its sport and wellness facilities, have found it to be the perfect place for winter getaways.

The guests in question are mainly middle-upper class seniors who take half board accommodation and arrive with plenty of interest in getting to know the Costa del Sol.

The resort currently has an average occupancy rate of 70%, suggesting that its occupation will remain high throughout the winter.

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